Just a few years ago, no one had heard of EOS (Evolution of Smooth). But these days, it’s hard to go into an Ulta drug store, Target store or discount department store without seeing the sphere-shaped lip balms at the checkout counter. EOS started in New York and has quickly become just as popular as well-known brands like Blistex and Burt’s Bees. EOS balms are made from natural and organic ingredients that keep the lips nourished and help to shield lips from harsh winds and cold weather.
The vanilla bean balm is one of the most popular varieties in the EOS line. This lip balm is especially popular during the holidays, and has nourishing vanilla oil that keeps lips from cracking and peeling. EOS also offers a medicated tangerine lip balm that is helping in preventing cold sores. The tangerine oil is also an antioxidant that keeps lips supple and youthful. EOS lip balm also provides an antioxidant-rich blueberry acai lip balm, and a sweet mint balm that features refreshing peppermint that can smooth the lips and freshen the breath.
The revolution means to spark change no matter the industry of choice. Oral Care is a huge industry with numerous brand and products that are fighting for the top spot. Over the past century, Blistex and Chapstick has dominated the oral care field with their lip balm products. After some time, Burt’s Bees has inched forward and dethroned the two, but as of 2016, Evolution of Smooth is knocking on Burt’s Bees doors and is looking to take the throne. EOS sells their products on eBay and Ulta online.
Evolution of Smooth (https://evolutionofsmooth.com/) is changing the game in a literally sense. Since it’s inception, (EOS) has steadily grown and is currently the second best selling lip balm in the world. Chapstick and Blistex just can’t compete as (EOS lip balm) has a set game plan. Founders of the company said that they weren’t into creating quick fads that make money, but burn out. The company decided to invest in itself by creation, manufacturing, and distribution. There are no third party dealers soaking up company profits and as of 2016, Evolution of Smooth is worth more than $250 Million.
With over 7 million Facebook followers and 1.8 million Instagram followers, (EOS) has one of the largest customer/fan bases of an upstart company. Celebrities have been taken notice and are consistently using the products. Designer Rachel Roy partnered up with (EOS) and produced limited edition holiday collection. The partnership with Disney caused it’s Alice In Wonderland Collection to sell out in days. One photo of EOS’s new flavor on a specific social site received 40,000 likes.
Millennials make up a large demographic of sales and many YouTube vloggers have reviewed the lip balms with positive reports. All in all, Evolution of Smooth is one of the hottest products available in the 21st Century hands down.