History of TechStyle Fashion
Don Ressler is the co-founder of JustFab, an online fashion retailer. JustFab’s name has changed to TechStyle Fashion Group. However, TechStyle Fashion Group remains the parent company of Fabletics, ShoeDazzle, JustFab, and FabKids. Formation of TechStyle Fashion Group brings in Kimora Lee Simmons as the company’s President and Creativity Director.
After bootstrapping a significant portion of its funds in the first two years, JustFab received $33 donation from Matrix Partners, a venture capital firm. In 2012, JustFab received $76 million in funding from Crossover, Rho Ventures, Bloomberg, and Intelligent Beauty. As a result, the company decided to extend its services to the UK, Spain, Germany, and Canada.
Although JustFab’s workers were instrumental in extending the company’s services out of the US, Don Ressler was the mastermind behind the success of the initiative. Upon expanding to Europe and Canada, TechStyle started providing quality, affordable products ranging from shoes to clothing. Through hard work and ingenuity, JustFab stands out the pact amid increased competition in the industry.
Riding on the success of TechStyle Fashion Group, Don Ressler acquired FabKids, a children’s subscription site. Kimora Lee Simmons’ influence has made TechStyle to expand positively. Since 2013, the company has expanded to Germany, Spain, UK, and Canada and plans to reach other continents. Just recently, TechStyle has purchased ShoeDazzle, which operates separately. With such initiatives, it is no wonder that Don Ressler is a successful entrepreneur. Through hard work, Ressler always strives to settle for a win-win deal. Most recently, Ressler teamed up with Kate Hudson to start Fabletics, which specializes in athletics wear. Besides online sites, TechStyle Fashion Group has built several mortar stores to reach its customers across the world.
TechStyle Fashion Group has brought a significant impact on the quality and affordability of fashion. Interestingly, TechStyle embarks on continuous innovation to meet customers’ desires in the ever-evolving fashion industry. With such great designs and affordable rates, it is a remarkable success for TechStyle Fashion Group.
Why the headquarters of TechStyle Fashion Group is in El Segundo, CA?
Although Don Ressler may have established TechStyle’s headquarters in El Segundo by accident, it remained there for a purpose. El Segundo is the ideal location for the company’s headquarters as it borders an international airport, close to a beach, and spacious for office expansion. Today, TechStyle lay on a 128,000 square feet yard and smitten with the city as the day it moved in.