Category Archives: Branding Expert

The Roles of Don Ressler at TechStyle Fashion Group

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History of TechStyle Fashion
Don Ressler is the co-founder of JustFab, an online fashion retailer. JustFab’s name has changed to TechStyle Fashion Group. However, TechStyle Fashion Group remains the parent company of Fabletics, ShoeDazzle, JustFab, and FabKids. Formation of TechStyle Fashion Group brings in Kimora Lee Simmons as the company’s President and Creativity Director.

Funding history
After bootstrapping a significant portion of its funds in the first two years, JustFab received $33 donation from Matrix Partners, a venture capital firm. In 2012, JustFab received $76 million in funding from Crossover, Rho Ventures, Bloomberg, and Intelligent Beauty. As a result, the company decided to extend its services to the UK, Spain, Germany, and Canada.

Although JustFab’s workers were instrumental in extending the company’s services out of the US, Don Ressler was the mastermind behind the success of the initiative. Upon expanding to Europe and Canada, TechStyle started providing quality, affordable products ranging from shoes to clothing. Through hard work and ingenuity, JustFab stands out the pact amid increased competition in the industry.

Read more:
Happy in El Segundo: TechStyle COO Anton Von Rueden on the Perks of Life in the South Bay
Forbes Magazine Features the Teamwork of TechStyle Co-CEO’s

Riding on the success of TechStyle Fashion Group, Don Ressler acquired FabKids, a children’s subscription site. Kimora Lee Simmons’ influence has made TechStyle to expand positively. Since 2013, the company has expanded to Germany, Spain, UK, and Canada and plans to reach other continents. Just recently, TechStyle has purchased ShoeDazzle, which operates separately. With such initiatives, it is no wonder that Don Ressler is a successful entrepreneur. Through hard work, Ressler always strives to settle for a win-win deal. Most recently, Ressler teamed up with Kate Hudson to start Fabletics, which specializes in athletics wear. Besides online sites, TechStyle Fashion Group has built several mortar stores to reach its customers across the world.

TechStyle’s impact
TechStyle Fashion Group has brought a significant impact on the quality and affordability of fashion. Interestingly, TechStyle embarks on continuous innovation to meet customers’ desires in the ever-evolving fashion industry. With such great designs and affordable rates, it is a remarkable success for TechStyle Fashion Group.

Why the headquarters of TechStyle Fashion Group is in El Segundo, CA?
Although Don Ressler may have established TechStyle’s headquarters in El Segundo by accident, it remained there for a purpose. El Segundo is the ideal location for the company’s headquarters as it borders an international airport, close to a beach, and spacious for office expansion. Today, TechStyle lay on a 128,000 square feet yard and smitten with the city as the day it moved in.

See Don Ressler over at Perez Hilton
Find out more about Don Ressler via Ecommerce-news.internetretailer.com

December 19, 2016

Susan McGalla Rebuilds the Pittsburgh Steelers Brand Through Clothing Campaign

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Susan McGalla is the female executive that has become a business leader that has pushed opened the doors that have been closed for women in corporate America. She has managed to keep her front runner shoes on as she serves as the Director of Strategic Planning for the Pittsburgh Steelers. This is a bold role that few women have been able to obtain, but Susan McGalla has always been one that set the new standard for the females in corporate America. With her new director role she has been very productive. It has been rather easy for her transition into the world of NFL clothing because she has already built a legacy as a leader that knows how to sell clothing. There is nothing new in the clothing business that will surprise her. She knows all the angles, and she has the ability to build brands. That is what made Susan McGalla of HFF the best candidate for the job. She has done a lot with this new campaign, and she continues to lead fans to this new clothing. Football fans love to have something new and exciting to represent their teams. McGalla knew this, and she has created clothing that lures fans to the team website. She had always been good at marketing – the area where she obtained her degree – so this is the perfect job for her. Susan is a person that has transcended beyond the restraints that have been placed on women. She has managed to thrive in a male-dominated industry, and she continues to give 100 percent in every position that she has ever held. This makes it incredibly easy for her to push the envelope and come up with creative solutions to problems. So many people underestimate her skills, but she is a branding expert that has become well-known for her strategies. McGalla has always gone above and beyond the standard. Her ability to push a new clothing campaign shows that she is taking her job seriously. She is ready to bring the fans back to the team she works for. She is rebuilding the brand.

February 5, 2016